Portfolio: Direct Mail

As a direct marketer, this section of my portfolio is considerably important. I have spent the past two years refining my skills in the field of direct-response copywriting and the following samples are some of my most successful pieces, for which I did all writing, layout and design.

You'll notice that all of these samples were produced for one company, my most recent employer.

Please email me with any questions.

		Project: Renewal Postcard Purpose: Generate early renewals Delivery Method: Self-mailer sent to existing subscribers to motivate renewals
		Project: Champion Prospecting Letter Purpose: Primary prospecting tool Delivery Method: Envelope mailer sent to business lists of appraisal professionals throughout the United States
		Project: California Test Prospecting Letter Purpose: Test against champion letter Delivery Method: Envelope mailer sent to list of appraisal professionals based in California
		Project: Texas Test Prospecting Letter Purpose: Test against champion letter Delivery Method: Envelope mailer sent to list of appraisal professionals based in Texas
		Project: Assessor Mailing Purpose: Lead generation Delivery Method: Envelope mailer sent to business lists of assessor officials in the United States
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