Gretchen Gary portfolio - direct mail envelope and self-mailer samples

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Portfolio: Direct Response

As a direct marketer, this section of my portfolio is considerably important. I have spent many years refining my skills in the field of direct-response copywriting and the following samples are some of my most successful pieces, for which I did all writing, layout and design.

Below is a collection of print advertisements and direct mail promotions. The direct mail pieces link to .pdf files so you can review my copywriting. All pieces are original and the property of those represented.

Please email me with any questions.

		Dimensions: 1/4-page ad (newspaper) Purpose: Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica Campaign: $59 por noche Test: Promoting per person, per night rate

		Dimensions: Full-page ad (magazine) Purpose:Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica Campaign:As Good As It Gets In Jaco Test: Discounted rate with promo code

		Dimensions: Two-page spread (magazine) Purpose: Promote new sales with direct-response offer Campaign:Who's Your Data? 10 Reasons Why You Need Accurate Building Cost Data Test: Discount on entire product suite with focus on industry awareness

		Dimensions: Full-page ad (magazine) Purpose:Educate and create a buzz in the appraisal industry Campaign:Cost Approach Advertorial - Why Use the Cost Approach? Test: Headline as a question

		Project: Champion Prospecting Letter Purpose: Primary prospecting tool Delivery Method: Envelope mailer sent to business lists of appraisal professionals throughout the United States

		Project: California Test Prospecting Letter Purpose: Test against champion letter Delivery Method: Envelope mailer sent to list of appraisal professionals based in California

		Project: Texas Test Prospecting Letter Purpose: Test against champion letter Delivery Method: Envelope mailer sent to list of appraisal professionals based in Texas

		Project: Assessor Mailing Purpose: Lead generation Delivery Method: Envelope mailer sent to business lists of assessor officials in the United States