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Portfolio: Direct Response

As a direct marketer, this section of my portfolio is considerably important. I have spent many years refining my skills in the field of direct-response copywriting and the following samples are some of my most successful pieces, for which I did all writing, layout and design.

Below is a collection of print advertisements and direct mail promotions. The direct mail pieces link to .pdf files so you can review my copywriting. All pieces are original and the property of those represented.

Please email me with any questions.

DayStar La Nacion ad  

Dimensions: 1/4-page ad (newspaper)
Purpose: Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica
Campaign: $59 por noche
Test: Promoting per person, per night rate

     
DayStar magazine ad  

Dimensions: Full-page ad (magazine)
Purpose:Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica
Campaign:As Good As It Gets In Jaco
Test: Discounted rate with promo code

     
Marshall & Swift ad  

Dimensions: Two-page spread (magazine)
Purpose: Promote new sales with direct-response offer
Campaign:Who's Your Data? 10 Reasons Why You Need Accurate Building Cost Data
Test: Discount on entire product suite with focus on industry awareness

     
Marshall & Swift advertorial  

Dimensions: Full-page ad (magazine)
Purpose:Educate and create a buzz in the appraisal industry
Campaign:Cost Approach Advertorial - Why Use the Cost Approach?
Test: Headline as a question

     
 

Project: Champion Prospecting Letter
Purpose: Primary prospecting tool
Delivery Method: Envelope mailer sent to business lists of appraisal professionals throughout the United States

     
 
Project: California Test Prospecting Letter
Purpose: Test against champion letter
Delivery Method: Envelope mailer sent to list of appraisal professionals based in California
     
 
Project: Texas Test Prospecting Letter
Purpose: Test against champion letter
Delivery Method: Envelope mailer sent to list of appraisal professionals based in Texas
   

 

 
Project: Assessor Mailing
Purpose: Lead generation
Delivery Method: Envelope mailer sent to business lists of assessor officials in the United States