Portfolio: Print Ads

Most of my print ads were designed in keeping with the principles of direct marketing. Many feature offers, and all are designed to educate.

Each comany had unique brand positioning obstacles that required actively changing tests and campaigns. These are some of my most successful ads to date.

Please email me with any questions.

		Dimensions: 1/4-page ad tower (newspaper) Purpose: Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica Campaign: $59 por noche Test: Promoting per person, per night rate
		Dimensions: Full-page ad (magazine) Purpose: Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica Campaign: As Good As It Gets In Jaco Test: No direct marketing offer
		Dimensions: Full-page ad (magazine) Purpose: Promote rentals of brand new luxury condos in Jaco Beach, Costa Rica Campaign: The Good Life Just Got Better Test: Direct marketing approach with "free night" offer
		Dimensions: Full-page ad Purpose: Promote new sales with direct-response offer Campaign: Who's Your Data? Test: Discount on best sellers only, product pictures *this ad outperformed considerably
		Dimensions: Two-page spread Purpose: Promote new sales with direct-response offer Campaign: Who's Your Data? Test: Discount on entire product suite, no product pictures
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