Dimensions: Full-page ad
Purpose: Educate and create a buzz in the industry
Campaign: Cost Approach Advertorial
Test: Headline as a question

Dimensions: Full-page ad
Purpose: Educate and create a buzz in the industry
Campaign: Cost Approach Advertorial
Test: Headline as a how-to

Dimensions: Half-page vertical ad
Purpose: Educate and promote new sales with direct-response offer
Campaign: Manufactured home valuations

Dimensions: Full-page ad
Purpose: Lead Generation
Campaign: ISG launch announcement