Search Engine Optimization

Search engine optimization involves building your website in a way that maximizes search engine visibility. A rapidly growing sector of marketing, SEO involves gaining higher placement in the organic listings on searches for your related keywords.

Organic listings, the most commonly referenced by browsers, appear on the left side of the search results screen. Appearing at the top of the list for your related keywords is a marketing gold mine, and it's free!

For various reasons, I will avoid the topic of paid placement and sponsored links. But feel free to email me if you have any questions about your paid inclusion campaign.

You'll appear in organic search results because a search engine spider has visited your site, or because your site was listed in a directory.

When launching a new site, you will need to submit your site to all the main directories so that they know where to find you. After you have established an online presence, you must continuously monitor how you are faring in organic searches. Pay special attention to your page titles and descriptions, content and external linking network.

It's important to note that tricks like blending a list of keywords into the background of your page by using the same color are not good SEO techniques. Most search engines view this as cheating and will remove you from their directory completely if they see it on your site. I recommend you keep it clean and look to other ways to maximize your visibility.

For assistance with search engine optimization, email me today.