Print Advertising

Print advertising is key to promoting your brand. While some believe that the importance of print advertising will soon take a back seat to the endless potentials of the Internet, the numbers continue to prove time and time again that print advertising is still king.

The difference between the print world and cyber space depends heavily on attention span and shelf life. While you may get many more impressions online, the eyes that see your print ads will be moving slower and more likely to stop and read your message. Couple that with the days-long shelf life of a newspaper or magazine versus a web page's viewing average of a couple minutes, and the Internet can't possibly compete.

Also important to note, when it comes to print advertising, design isn't everything. In some cases, the more aesthetically pleasing ad under performs considerably.

Years of research on how the eye moves across the spread of a magazine and how fonts and colors affect comprehension levels reveal interesting tips for marketers.

While some famously branded companies can get away with just about anything in terms of ad design, most companies would do well to consider this research when devising a successful print ad campaign.

For assistance on your print advertising campaign, email me today.

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