Banner Ads

Banner ads, or small graphics placed on other websites to promote your website, are great for a variety of reasons.

First of all, it provides a direct link to your site and increases your exposure. By placing banner ads on other sites that draw the same kind of target audience, you increase the chances of the right people finding you.

Secondly, it increases your network of websites that link to you and resultantly, increases your site's perceived importance, or ranking, as determined by search engines.

And lastly, it gives you an opportunity to grow your advertising campaign into cyber space, offering a new medium to promote special offers.

As a direct marketer, I believe that all banner ads should feature an offer – something that makes it worthwhile for the browser to click and take action. Obviously not all individuals or businesses can include an offer in such a small space, but it's worthwhile to emphasize that the words “free” and “save” have incredible powers of persuasion when it comes to getting people's attention.

Banner ads can be static graphics or designed as small, animated clips that display several screens to maximize your message. Usually, the website you wish to place a banner on will give you the graphic specifications, which you will then submit to your designer.

For assistance in designing banner ads, email me today.