Direct Mail

Direct mail is more related to sales than advertising. It is designed with one purpose – to generate a response. Whether the response is an order, a lead or increased traffic to a business, there is always a call to action.

To generate a response, there must be an offer. To measure your results, there must be an effective source code tracking system in place. And to ensure continued success, you must always test your previously used efforts. Never let yourself believe that what worked yesterday will continue to work tomorrow.

Direct mail is generally designed in two main formats: envelope packages and self-mailers.

Most of the time, envelope packages tend to outperform self-mailers by a considerable percent. Yet, due to various budget constraints or simple objectives, self-mailers sometimes serve as the preferred DM option.

The first step towards effective direct mail is to establish your objective. What do you wish to achieve? Then, target the right audience and craft your message to illuminate what your product will do for the prospect. If it's going to save him money, tell him how. If she's missing out by not having your product, tell her why.

Successful direct mail is more of an art form and often requires a skilled approach to achieve optimum results. I suggest that you put my experience and research to work for you.

For assistance on your direct mail campaign, email me today.

Click here to see some of my direct mail samples.