Email Marketing

Email marketing holds enormous potential, however your campaign must be centered on a few fundamental concepts: permission, personalization and performance.

Without permission to email your prospect, your message will be viewed as nothing more than Spam. Unsolicited email is increasingly viewed by the general public as both annoying and rude. And, most importantly, you run the risk of ending up on the black lists of popular Internet Service Providers, which then block your emails completely.

The first step towards any successful email marketing campaign is building a list of “opt-in” emails. That means people actually requested to receive information from you. This differs from traditional direct marketing mailing strategies where a list of prospects is purchased and then mailed to.

When building this opt-in email list, you'll want to also get some information about your prospects. Name, profession and location are key, and will later help you to personalize your message.

Another thing to remember is that the lifespan of an email is very short – one to two days tops, on average. That means your message has to be compelling enough to motivate immediate action.

Lastly, in keeping with the traditions of any effective marketing campaign, you'll want to have some sort of system in place that gauges the success of your emails. Are people opening them? What are your “click through rates”? Are you actually converting those who click into leads or sales?

For assistance on your email marketing campaign, email me today.