Developing Your Keyword List

The foundation of your search engine optimization campaign is your keyword list.

The first step is making a list of words that prospects would use when looking for your products or services. Think about your industry and the common slang, acronyms and ideas associated with it. And consider phrases people might use in an actual search.

Resources like Google's Search-Based Keyword Tool is great for helping you to see the most commonly used search terms related to your keywords.

Use a thesaurus to find synonyms, and include several permutations of common phrases.

Once you have a good list of keywords, you'll want to apply it to your website. If you have an existing site, you'll want to review all of the content and make sure you pages are optimized. If you are currently designing your website, now is the time to incorporate your keywords into your site. Don't wait on this one. Your keywords are your primary tool for getting noticed on the Web.

The first page of most keyword search results is prime marketing real estate, and believe me, there is fierce competition to get your site into the first few organic listings that appear on that screen.

The more you use your keywords, the better your chances are of getting noticed. Use them in page titles, page content, file names and alt tags.

For assistance with developing your keyword list, email me today.