Site Ranking affects Search Engine Visibility

A relatively new concept, site ranking is based on a quantitatively calculated reputation.

Determined by the quantity of sites that link to you and the quality of those sites, your site's reputation affects your placement in organic search listings. All search engines use some form of link analysis that is designed to determine the relevancy and importance of your site.

Getting your link on a highly ranked site often means you will share in that site's reputation. Yet, if a highly ranked site features lots of links, less reputation is passed along to each.

Since ranking has such a considerable influence on organic search listings, it is crucial to your website's success that you understand the proper strategies for improving site reputation.

To learn your site's search engine ranking, install the Google Toolbar. You can also use the toolbar to see the ranking of other sites and help determine your external linking strategy. Find highly ranked sites that are relative to your industry, and contact them about linking to your site. If possible, ask that your link be anchored with text that describes the page and uses some of your keywords.

Improving your ranking will not happen overnight. Expect that it will require a concerted effort just to improve your ranking by one point. But every point on the ranking scale (1 to 10) is a huge leap for site reputation, and will have an extremely positive effect in search engine marketing campaign.

For assistance in improving your website ranking, email me today.