Tag Line Copywriting

Perhaps the most refined form of copywriting, tag lines capture your main marketing message in just a few words.

Think about the success of “Got Milk.” The power of this tag line has sold millions of gallons of milk nationwide and sparked a copycat craze that has invaded almost every industry.

The trick is to narrow down your main selling point and then deliver it with an attitude adjusted to your target audience.

Tag lines are intended to give a quick synopsis of what you do, identifying your audience and delivering your key value proposition. While some companies choose to skip a corporate tag line, it's wise to consider one for your creative ad campaign. That way you can change it at the end of the year, or test it against other headlines to see what generates the best response.

Whether writing the main tag line that exemplifies your company's image, chief mission or primary value, or formulating a captivating headline for your ad campaigns, tag lines should capture the imagination and appeal to emotion rather than logic.

Saying “save money on your tax deductions” is far less potent than something like “ready to buy that speed boat you've been dreaming about?” Knowing your audience's fears, aspirations and daily challenges will help you determine how best to communicate your key message and translate features into benefits.

For assistance in creating a corporate tag line or headlines for your next ad campaign, email me today.